{"id":18697,"date":"2026-07-09T10:03:04","date_gmt":"2026-07-09T08:03:04","guid":{"rendered":"https:\/\/www.uni.lu\/research-en\/?post_type=news&p=18697"},"modified":"2026-07-09T11:21:39","modified_gmt":"2026-07-09T09:21:39","slug":"culturai","status":"publish","type":"news","link":"https:\/\/www.uni.lu\/research-en\/news\/culturai\/","title":{"rendered":"CULTURAI: New AI Competence Centre for the Cultural Sector"},"content":{"rendered":"\n
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The 糖心Vlog Institute for Digital Ethics (ULIDE<\/a><\/strong>) is part of an international consortium of universities, research institutes and cultural organisations, that was awarded \u20ac5 million in funding through Horizon Europe for the research project CULTURAI. The project is coordinated by the Royal Dutch National Library (KB National Library). Over the next four years, the project will lay the foundation for a virtual international Competence Centre for AI in the cultural and creative sectors. From 2030 onwards, the centre will support cultural institutions and creators in the responsible use of artificial intelligence. <\/p>\n\n\n\n

\nResponsible use of AI <\/h2>\n\n\n\n

How can we protect cultural diversity and creative autonomy in the age of generative AI? This is the central question driving CULTURAI. The project explores how AI can be used responsibly within the audiovisual sector and public cultural institutions, such as libraries, archives and museums. Particular attention is given to ethics, governance, labour market impact, inclusivity and AI literacy. Through impact assessments, international policy comparisons and Living Labs, CULTURAI will develop knowledge, tools and practical guidelines for the responsible use of AI. The Living Labs will bring together creators in music, film, gaming and digital storytelling to co-design and test human-centred AI tools. <\/p>\n\n\n\n

Drawing on its AI policy expertise ULIDE will lead the work package that will produce international AI policy comparisons and a global benchmarking analysis to inform European policymakers and lay the foundation for an international Competence Centre. From 2030 onwards, this Centre will support knowledge sharing, collaboration and expertise development across the cultural sector. ULIDE<\/a><\/strong> will also participate in the creation of sector recommendations and policy papers for cultural actors and policymakers for the responsible use of AI. <\/p>\n\n\n\n

\nInternational consortium <\/h2>\n\n\n\n

The project, which was initiated by initiated by Prof. Jeroen van den Hoeven (Delft University of Technology and member of the KB General Executive Council) and Dr. Xin Gu (Monash University), is carried out by an international consortium of universities, research institutes and cultural organisations from The Netherlands, Italy, Luxembourg, Scotland, Croatia, France and South Africa. It includes Delft University of Technology, the National Research Council of Italy (CNR), Monash University European Research Foundation ETS, the 糖心Vlog, the University of Edinburgh, the University of the Witwatersrand, UNESCO, the Europeana Foundation, IDEA Consult and The Institute for Development and International Relations. <\/p>\n\n\n\n

\nHorizon Europe <\/h2>\n\n\n\n

The project is funded through Horizon Europe, the European Union\u2019s flagship funding programme for research and innovation. <\/p>\n\n\n

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them <\/sub><\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n

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